You are about to learn the 7 easy-to-follow steps which will dramatically
increase your Opt-In email list. By following these steps you will be able to
increase your list by as many as 600 subscribers in just one short week! Yes!
That's right... 600 subscribers in a week! Of course we cannot guarantee that
you will get exactly 600 subscribers added to your Opt-In email list. Some
people will get less, others will get more. But one thing is certain, you will
not increase your subscriber-base by failing to do anything!
As you may already know, every Internet marketer worth their salt will tell you that one sure way to make any money online is to build an Opt-In email list. Such a list is worth its weight in gold because anyone who subscribes to your list is a targeted prospect for your products and services. But how do I start and build such a list? Well one of the most effective ways is to send out an Ezine on a daily, weekly, bi-weekly or even monthly basis. What the experts fail to tell you is that creating an Ezine week in week out is hard work, requires a large amount of time, and your Ezine has to compete with hundreds of other Ezines on the Internet.
We do not have the space in this report to explain how you can make the production, marketing and promotion of your Ezine easier and more effective. Instead we have made some additional FREE reports available which will help you. Please visit http://www.getpub.com/reports.htm and get yours now with our compliments. What we can do here is teach you the proven 7-steps to substantially increasing the size of your Opt-In email list. If you follow each of these steps as described you will be on your way to reaching more prospects for your products and services within a week. So without further delay... here we go!
Seven Steps To Building Your Subscriber ListStep 1 - Send an email to the NEW-LIST mailing list
Once you have completed the first issue of your Ezine you must let everyone know it exists! One of the most effective ways of doing this is by sending an email announcement to http://scout.cs.wisc.edu/index.html.
NEW-LIST is a new mailing list announcement service. Thousands of people online subscribe to this list to receive email notifications of new Ezines and mailing lists. So, by posting to this list, you will immediately be telling thousands of prospective subscribers about your publication.
TOP TIP: Before sending your email to NEW-LIST please subscribe yourself first and see how other people announce their new Ezine or mailing list. This way you will be able to see HOW they promote it. You will also learn how NOT to do it as well!
It is important to make sure that your email is packed full of benefits for your potential subscribers. I cannot stress enough the importance of this. People will only subscribe if you can tell them in one short email, "What's in it for them!". This is quite a skill!
You need to be able to write a power packed headline, to draw your prospect into reading the rest of the Email, and follow that up with loads and loads of benefits. You are really creating a short, snappy classified ad! It is important to make sure you have an attention grabbing headline at the very top of your email.
Top Internet marketers will tell you that over 80% of people will only read the headline of an email. If it does not grab them straight away they will not read the rest of it! You must remember that anyone and everyone announces their Ezines to NEW-LIST. You need to make yours stand-out.
Step 2 - List your Ezine in all of the Newsletter Directories
Now that you have announced your Ezine to NEW-LIST subscribers the next step is to get it listed in all the important directories and databases. There are literally hundreds of listings and directories services on the Net. The difficult decision is to determine which ones are the most effective in attracting subscribers and therefore which ones you should submit your Ezine to. Thankfully this decision has already been made by many Ezine editors before you who have successfully grown their Opt-In Email list by hundreds, and in some cases tens of thousands.
To follow their example, and to save you time, you should start by submitting to the following sites: -
http://www.infojump.com
http://www.ezinesearch.com
http://www.lifestylespub.com/
These sites will give you wide coverage and help to increase that all important Opt-In Email list even further. Don't forget... you will need to have a good sales pitch to submit to each of these sites. You may want to use the one you submitted to NEW-LIST, or you may decide to change it to appeal to those subscribers who did not bite the first time!
If you need help, check out our FREE reports at http://www.getpub.com/reports.htm. Once you have submitted to the above sites, you then need to follow up with emails to the remainder of the quality directories and listings. You can find these on our website at http://www.getpub.com/ezprom.htm.
Step 3 - Announce your Ezine to the Newsgroups
Another way of reaching your target audience is to use Newsgroups. The original idea of a Usenet Newsgroup was to allow like-minded people to discuss a topic of interest to them and to get help. Unfortunately many of the groups are now nothing more than long lists of classified ads for "get-rich-quick" schemes.
Despite this situation it is still possible to pick up subscribers by posting sensibly to relevant Newsgroups.
What you should do is to join these Newsgroups:
alt.zines
alt.etext
and lurk for a while to see the types of postings that take place.
Once you feel comfortable you should then announce your Ezine to these lists, remembering to include a benefits loaded email message, how to subscribe, and your website address. Every time you send out a new issue you should also announce that in these Newsgroups and offer to send a free copy of the ezine to those that request it.
Step 4 - Link your Ezine to your Website
Now you have your Ezine listed in all the high-visibility places your next step is to link your Ezine to your website. A website is a great place for increasing your Opt-In Email list.
In fact your website should be focused on:
Notice that number 3 in the list is selling to your visitors. This should be the last thing on your mind. Your first priority is to make your visitors feel comfortable in dealing with you, only then will they buy anything! You would be amazed at how few people fail to use their website to get subscribers to their ezine. All you need to do is to place a request for subscribers at (or near) the top of every web page. And we mean every page.
Do not simply place a message saying something like ".. subscribe to our Ezine now". You must briefly explain what your Ezine can do for your visitor. Remember "What's in it for them!". Pack the description full of benefits and make it easy for your visitors to subscribe by providing a box where they enter their email address and click a button saying "Subscribe me".
Alternatively you may use the services of what's known as a Listserver. This is a site that handles all of the subscribe and unsubscribe messages for you automatically. They also provide a mechanism by which you can send your Ezine to your subscribers on a regular basis.
If you are interested in this you can find listserver providers located at http://www.getpub.com/ezhost.htm. If you decide to use, or are already using a listserver, then you must provide a link to that server on all of your web pages alongside your benefits-packed invitation to subscribe!
In order to get people to subscribe from your website you will need people to visit it in the first place! One good way of doing this is to list your website with the following search engines and directories:
Yahoo!
AltaVista
InfoSeek
Excite
Lycos
HotBot
WebCrawler
Northern Light
Over 90% of your traffic will come from just these search engines so focus your effort on getting listed in the top 20 of each of these. If you do not know how to submit your website to each of these visit http://www.getpub.com/ezprom.htm and click on each search engine link you find there. These will take you to the submission forms for each service.
TOP TIP: Do not be tempted to buy a submission tool that will bulk submit your website to 200 or more sites. These will do your rankings more harm than good! Most search engines are changing to specifically exclude accepting submissions from such tools meaning your site may not be listed at all! Or worse still, you may be blacklisted and therefore not able to submit to them again. If you get this right, you should not need to submit to any other sites. We find that a good 80% of our visitors come from Yahoo! alone.
Another thing you should do is to get your Ezine listed under different categories at Yahoo! Do not just list it under "Ezines". Instead find a category that matches your subject and list it there also. This will appeal more to your target market and will help you to get better quality subscribers.
TOP TIP: Make sure you place each issue of your Ezine on a separate web page and submit each of those pages to the search engines as well. These pages will contain a concentration of keywords that relate to your subject and therefore should feature high in search results. You can also get new subscribers who find these pages in the search engines so make sure you include the ability to subscribe from each page. This works fantastically well.
Step 5 - Trade ads with other Ezines
Step 5 is a new development in Ezine promotion. It is now becoming more and more common for Ezine publishers to promote each others Ezines. What is the benefit to me of advertising other people's Ezines?
Well there are several benefits: Providing a service to your readers. By advertising Ezines that are related to the subject of yours helps your readers to quickly find more information about the subject. They will not forget the time you have saved them by not having to surf hundreds of sites on the Internet to find these publications.
They will advertise YOUR Ezine in theirs and bring more subscribers to you. This is particularly useful if your Ezine is new. By swapping ads with a more established and well-respected Ezine you can very quickly be seen as a quality publication. You advertise your Ezine for FREE! Need we say anymore!
Step 6 - Write articles for other Ezines
What! Me write articles ... you gotta be kiddin' ! No, we are not kiddin'. Take a look at those Ezines you are currently subscribed to. You will see articles by the same people, over and over again. Those people also happen to be the ones who have very successful Ezines (and online businesses!).
The main reason for writing your own articles is to get your name known. The more places your name is seen, the more chance there is that people will subscribe to your Ezine. When you write an article, always include a small section at the end which includes your name and how to subscribe to your Ezine. Most Ezine editors allow this in return for being able to use your article.
Make sure you write on the same topic that your Ezine covers so that you can refer to it throughout! Once you have written your article send it to the same publishers that you do your ad swaps with. This way you will get double exposure - once from your article, and again from your Ezine ad in the same issue.
The Internet is a mine of information as long as you know where to look. Fortunately for you, we have already done the looking, all you have to do is visit http://www.getpub.com and click on the links. Good Luck!
Step 7 - Advertise Offline
Now that you have completed your online promotion and a steady stream of subscribers is being added to your Opt-In Email list, the final step is to advertise your Ezine (and business for that matter) offline. Why advertise offline? Where do I start? How do I do it? What will it cost? These are some of the questions that are in your mind now. Let's answer them for you.
Why advertise offline? The main reason is that people who respond to offline ads tend to be more serious purchasers and stand a better chance of buying something from you. They will improve the quality of your Opt-In Email list, which is more important than the size of your list, especially if you want to make money. To sell to people who find you online requires more contact, regular contact, and more effort to get the sale. This does not mean you cannot sell to people online, of course you can, it just takes longer. If you can find prospects offline who are almost ready to buy, your profits will increase substantially.
Where do I start? Firstly, make sure your Ezine subscription address and your website address are on all materials you send to customers and prospects. This will include letterheads, business cards, etc. Your addresses must be everywhere. Next, you should find newspapers and magazines that are local to you, and place classified ads in them. You can use the same power-packed classified ads you wrote when promoting your Ezine to NEW-LIST in Step 1.
What will it cost? Naturally, offline advertising is not free but then again a lot of online advertising isn't either! The cost of offline advertising will depend on where you advertise. Classified ads in magazines can cost as little as a few dollars write up to $100 and beyond. The costs will depend on the number of readers. The higher the readership, the higher the advertising costs generally.
By following this 7-step process to promoting your Ezine you can look forward to growing your Opt-In Email list substantially over the coming week. This technique is proven. Several Ezine publishers have grown their list by as much as 600 subscribers in one week following these steps. You can too! But remember you must TAKE ACTION NOW otherwise it will not work.
Go back through this report again and visit all of the links mentioned there. They can save you hours of searching and provide a lot of valuable help in your quest. We hope you have enjoyed this report and that it works for you!
Copyright © 2000 Greg Spence WANT TO PUBLISH YOUR BOOKS ONLINE? Subscribe to
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